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(0)Scott Stratten
Author
Publisher
Wiley
Pub. Date
Not Supplied
Language
English
Formats
Description
"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out...
Author
Publisher
Wiley
Pub. Date
[2018].
Language
English
Description
"UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion...
Author
Publisher
Wiley
Pub. Date
[2014]
Language
English
Description
"Experts are constantly telling us what we need to be doing to improve our businesses. There are hundreds of books in the market filled with advice from these experts, each of which insisting that its ideas are the best, and that we need to be implementing them now. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. This is a book...
