Scott Stratten
Author
Publisher
Wiley
Pub. Date
[2017]
Language
English
Description
"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out...
4) UnLeadership: make building relationships your business : a guide for thoughtful leaders like you
Author
Publisher
Wiley
Pub. Date
[2024]
Language
English
Description
"Improve your leadership skills with insight from top business leaders. Regardless of your position, industry, or industry type--B2B, B2C, for-profit, nonprofit, or social enterprise--whether a seasoned leader or just getting started, UnLeadership is for you. You'll find leadership stories and lessons told by: founders, directors, managers, consultants, entrepreneurs, franchisees, athletes, artists, authors, lawyers, speakers, doctors, educators,...