From the Book - Regular Print - First edition.
Part I I - INTRO: Open with an INTRO that Has People at Hello 9 --
Chapter 1 Ask "Did You Know?" Questions 11 --
Chapter 2 Show Them the Fish 19 --
Chapter 3 Share What's Rare 27 --
Chapter 4 Turn a No into a Yes 33 --
Chapter 5 Psych Yourself Up, Not Out 39 --
Part II N = NEW: It's Not Enough to Be True; It Needs to Be NEW 47 --
Chapter 6 Create the Next New Thing 49 --
Chapter 7 Keep Current 57 --
Chapter 8 Look at the World with Reawakened Eyes 65 --
Chapter 9 Cause Aha's with Ha-Fia's 71 --
Part III T = TIME-EFFICIENT: Win Trust by Being Time Efficient 77 --
Chapter 10 Keep it Brief or They'll Give You Grief 79 --
Part IV R = REPEATABLE: If People Can't REPEAT It; They Didn't Get It 87 --
Chapter 11 Craft a Phrase-that-Pays 89 --
Part V I = INTERACT: Don't Just Inform, INTERACT 97 --
Chapter 12 Never Again Deliver an Elevator Speech 99 --
Chapter 13 Create Mutually Rewarding Conversations 105 --
Chapter 14 Facilitate Interactive Meetings and Programs 111 --
Part VI G = GIVE: GIVE Attention First 121 --
Chapter 15 Customize to Connect 123 --
Chapter 16 Listen Like You Like to Be Listened To 129 --
Part VII U = USEFUL: If It Isn't Actionable, It Isn't USEFUL 139 --
Chapter 17 Establish Real-World Relevance 141 --
Chapter 18 Offer Options, Not Orders 149 --
Part VIII E = EXAMPLES: Don't Tell Stories; Share Real-World EXAMPLES 161 --
Chapter 19 Illustrate Ideas with Dog on a Tanker Examples 163 --
Chapter 20 Put People in the SCENE 171 --
Summary and Action Plan: What's Next? 177 --
Chapter 21 Expand Your Influence-For Good 179.