The a-ha! method : communicating powerfully in a time of distraction
(Book - Regular Print)

Book Cover
Average Rating
Published
Lanham : Rowman & Littlefield Publishers, 2023.
Physical Desc
233 pages : illustrations (black and white) ; 23 cm.
Status
Yavapai College - Verde - Storage
HF5718.Z53 2023
1 available

More Details

Published
Lanham : Rowman & Littlefield Publishers, 2023.
Format
Book - Regular Print
Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
Helps professionals of all skill levels connect and engage with the distracted audiences of today and tomorrow. Audiences today are more distracted than ever. As a result, traditional forms of communication and public speaking simply don't work. Noted behavioral designer and gamification expert Gabe Zichermann has an answer: leveraging behavioral science and breakthrough techniques to help anyone pitch, speak, or lead meetings with confidence and success. The A-Ha! Method: Communicating Powerfully in an Age of Distraction weaves together the latest research and Zichermann's own experiences as a renowned keynote speaker and speaking coach in a practical, step-by-step, and easy to follow guide that can make anyone stand out from the crowd. Readers will learn how to construct stories for maximum impact using techniques from the theatre, improv, and stand up comedy. They'll apply lessons from the behavioral sciences to structuring talks with a rhythm and meter that's designed to cut through the fog of distraction. And they'll learn to build talks, decks, and personal habits to combat speaking anxiety and improve performance. The A-Ha! Method is designed to help both beginners launching their journeys and experienced speakers in refining their approaches in this radically different media landscape. Anyone can become a great speaker and communicator. The A-Ha! Method provides the most up-to-date and science-based approach to leveling up speaking, pitching and leadership skills.

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Citations

APA Citation, 7th Edition (style guide)

Zichermann, G. (2023). The a-ha! method: communicating powerfully in a time of distraction . Rowman & Littlefield Publishers.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Zichermann, Gabe, 1974-. 2023. The A-ha! Method: Communicating Powerfully in a Time of Distraction. Rowman & Littlefield Publishers.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Zichermann, Gabe, 1974-. The A-ha! Method: Communicating Powerfully in a Time of Distraction Rowman & Littlefield Publishers, 2023.

MLA Citation, 9th Edition (style guide)

Zichermann, Gabe. The A-ha! Method: Communicating Powerfully in a Time of Distraction Rowman & Littlefield Publishers, 2023.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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