UnMarketing : everything has changed and nothing is different
(Book - Regular Print)
Author
Published
Hoboken, New Jersey : Wiley, 2017.
Edition
Second edition.
Physical Desc
xiv, 290 pages ; 23 cm
Status
Yavapai College Prescott - LIMBO - Items being donated to other libraries
HF5415.55.S76 2017
1 available
HF5415.55.S76 2017
1 available
More Details
Published
Hoboken, New Jersey : Wiley, 2017.
Format
Book - Regular Print
Edition
Second edition.
Language
English
Notes
General Note
Revised edition of the author's UnMarketing, c2012.
General Note
Includes index.
Bibliography
Includes bibliographical references and index.
Description
"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"--,Provided by publisher.
Description
"This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"--,Provided by publisher.
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Location | Call Number | Status |
---|---|---|
Yavapai College Prescott - LIMBO - Items being donated to other libraries | HF5415.55.S76 2017 | Find It Now |
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Citations
APA Citation, 7th Edition (style guide)
Stratten, S. (2017). UnMarketing: everything has changed and nothing is different (Second edition.). Wiley.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Stratten, Scott. 2017. UnMarketing: Everything Has Changed and Nothing Is Different. Wiley.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Stratten, Scott. UnMarketing: Everything Has Changed and Nothing Is Different Wiley, 2017.
MLA Citation, 9th Edition (style guide)Stratten, Scott. UnMarketing: Everything Has Changed and Nothing Is Different Second edition., Wiley, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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