The experience mindset : changing the way you think about growth
(Book - Regular Print)
Author
Published
[New York] : Portfolio/Penguin, [2023].
Physical Desc
xxii, 262 pages ; 23 cm
Status
Yavapai College Verde - STORAGE - Storage
HD30.28.B68448 2023
1 available
HD30.28.B68448 2023
1 available
More Details
Published
[New York] : Portfolio/Penguin, [2023].
Format
Book - Regular Print
Language
English
Notes
Bibliography
Includes bibliographical references.
Description
"From the Wall Street Journal bestselling author of Growth IQ comes a guide to enhancing customer and employee experience simultaneously for unprecedented revenue growth. In the war for customer acquisition, businesses invest millions of dollars to improve customer experience. They deliver packages faster, churn out new products, and endlessly revamp their UI, often putting greater strain on employees for diminishing returns. According to Tiffani Bova, this siloed focus on customer experience - without considering the impact on your staff - actually hinders growth in the long run. The most successful companies adopt an Experience Mindset that strengthens both employee experience (EX) and customer experience (CX) at the same time. Based on exclusive research from two Salesforce-sponsored studies of thousands of employees and c-suite executives, The Experience Mindset details exactly how your company can adopt an Experience Mindset, at scale. It's not enough to know that happy employees equals happy customers. You must have an intentional, balanced approach to company strategy that involves all stakeholders - IT, Marketing, Sales, Operations, and HR - with KPIs and ownership over outcomes. Employees are the heart of your business. If you want to remain competitive in today's marketplace, investing in people is no longer a nice-to-have, but rather a must have"--,Provided by publisher.
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Yavapai College Verde - STORAGE - Storage | HD30.28.B68448 2023 | Find It Now |
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Citations
APA Citation, 7th Edition (style guide)
Bova, T. (2023). The experience mindset: changing the way you think about growth . Portfolio/Penguin.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Bova, Tiffani. 2023. The Experience Mindset: Changing the Way You Think About Growth. Portfolio/Penguin.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Bova, Tiffani. The Experience Mindset: Changing the Way You Think About Growth Portfolio/Penguin, 2023.
MLA Citation, 9th Edition (style guide)Bova, Tiffani. The Experience Mindset: Changing the Way You Think About Growth Portfolio/Penguin, 2023.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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