The heart of innovation : a field guide for navigating to authentic demand
(Book - Regular Print)
Author
Contributors
Published
Oakland, CA : Berrett-Koehler Publishers, [2023].
Edition
First Edition.
Physical Desc
193 pages ; 23 cm
Status
More Details
Published
Oakland, CA : Berrett-Koehler Publishers, [2023].
Format
Book - Regular Print
Edition
First Edition.
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
"Ninety-five percent of innovations fail because innovators imagine demand where there is none-this book shows how to find authentic demand hiding in plain sight. The absolutely unique approach of Deliberate Innovation is to NOT use imagination to find what the authors describe as Authentic Demand. If you want to be in the five percent of innovators who succeed, this book will be the key"--,Provided by publisher.
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| Location | Call Number | Status |
|---|---|---|
| Sedona Public Library - NF - Nonfiction Books | 658.575 CHANOFF | Find It Now |
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Citations
APA Citation, 7th Edition (style guide)
Chanoff, M., Furst, M., Sabbah, D., & Wegman, M. (2023). The heart of innovation: a field guide for navigating to authentic demand (First Edition.). Berrett-Koehler Publishers.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Matt, Chanoff et al.. 2023. The Heart of Innovation: A Field Guide for Navigating to Authentic Demand. Berrett-Koehler Publishers.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Matt, Chanoff et al.. The Heart of Innovation: A Field Guide for Navigating to Authentic Demand Berrett-Koehler Publishers, 2023.
MLA Citation, 9th Edition (style guide)Chanoff, Matt,, Merrick Furst, Daniel Sabbah, and Mark Wegman. The Heart of Innovation: A Field Guide for Navigating to Authentic Demand First Edition., Berrett-Koehler Publishers, 2023.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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