Catalog Search Results
Author
Publisher
MIT Press
Pub. Date
2013.
Language
English
Formats
Description
"McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutral. Today, big-brand companies seem to be making commitments that go beyond the usual "greenwashing" efforts undertaken largely for public relations purposes....
Author
Publisher
Business Expert Press
Pub. Date
2013.
Language
English
Description
Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will explain this process.
Series
Journal of Asia Business Studies volume Volume 11, Number 1
Publisher
[Emerald Publishing Limited]
Pub. Date
[2017]
Language
English
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