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Author
Publisher
Successwise
Pub. Date
[2018]
Language
English
Description
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and...
Author
Publisher
Business Expert Press
Pub. Date
2013
Language
English
Description
Small and medium manufacturers' attempts to grow their business often produce less-than-desired results due to self-inflicted obstacles and pitfalls that defeat their well-intended efforts. Many do not follow generally accepted basic business practices such as knowing product costs and margins, obtaining strategically useful information about customers, conducting market research to identify prospective customers, and understanding competitors' advantages...
Author
Publisher
Wiley
Pub. Date
[2013]
Language
English
Description
"The small business marketing experts at Demandforce help owners kick off their online strategy. Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author...
Author
Publisher
Wiley
Pub. Date
2011
Language
English
Description
"Effective creative strategies for business owners or marketersWhether it's on the web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and stunts. In this compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication...
Series
Advances in international marketing volume 24
Publisher
Emerald Group Publishing Limited
Pub. Date
2013.
Language
English
Author
Publisher
[Websites for Good?]
Pub. Date
[2018].
Language
English
Description
"Storytelling for Small Business is a refreshing, friendly guide to using the power of story--sharing your own stories and inviting those of your audience--to attract and build relationships with your ideal clients. Rather than just another book on 'crushing it' with formulaic sales tactics, in this book you'll learn the distinction between storytelling and marketing; why stories are more powerful than facts & figures; 3 essential questions to begin...
Author
Publisher
LID Publishing
Pub. Date
2020.
Language
English
Description
"The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business...
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