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Author
Publisher
Cornell University Press
Pub. Date
Not Supplied
Language
English
Description
"Varietals of Capitalism shows that politics is an omnipresent part of the economics of wine and of economic activity in general. Based on a four-year research project encompassing fieldwork in France, Spain, Italy, and Romania, Xabier Itçaina, Antoine Roger, and Andy Smith examine the causes and effects of a radical reform adopted at the EU level in 2008. Regulatory change politically transformed the rationale of EU support to the wine industry,...
Author
Publisher
Vendange Press
Pub. Date
2010.
Language
English
Description
Is wine an artisanal creation or industrial product? Extensively illustrated with photographs, maps, and charts, Wine myths and reality goes behind the scenes of winemaking to reveal the truth about what goes into a bottle of wine. From monks treading grapes in the middle ages to the latest research into grapevine DNA, this book presents an authoritative account of how wine is really made. Practices in viticulture and vinification come under the microscope,...
Author
Publisher
Rowman & Littlefield Publishers
Pub. Date
[2022]
Language
English
Description
"Wine is an art, a craft, a science, and a delicious part of life enjoyed by millions of people. But it is a global industry, too. In Wine Wars II economist Mike Veseth shows how globalization, commodification, and the "revenge of the terroirists" help determine what's in your wine glass - and how wine's triple crisis threatens the soul of wine"--
Author
Publisher
Columbia University Press
Pub. Date
[2022]
Language
English
Description
"The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product distinctive. Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and analysis of market data, Giacomo Negro, Michael T. Hannan, and Susan Olzak provide an unprecedented sociological account of the dynamics of wine markets....
11) Wine marketing online: how to use the newest tools of marketing to boost profits and build brands
Author
Publisher
Wine Appreciation Guild
Pub. Date
[2013]
Language
English
Description
If it seems like small wine businesses are getting crowded out of a vibrant US wine market by retail chains, entrenched distributors, and established brands, there s good news for the little guy. There s a reason why these massive companies spend a fortune acting small. In the new, wired realm of marketing and customer relations, the qualities that make small businesses distinctive, like personalized service, deep product knowledge and authentic interest,...
Author
Series
Publisher
Board and Bench Publishing
Pub. Date
[2015]
Language
English
Description
"The Business of Winemaking places all facets of the wine business in perspective for investors, owners, and anyone else who is interested in how the wine business operates. Abundantly illustrated and written in a readily understandable style, the book addresses the technical rudiments of viticulture and enology and all of its related business actions: market analysis, vineyard and winery design, construction and equipment costs, regulatory and legislative...
Author
Publisher
Haynes
Pub. Date
2015.
Language
English
Description
Wine comes in many forms and flavours, and has been a part of man's social history for thousands of years, the earliest evidence of a fermented drink based on grapes originating from China around 7000 BC. Today, winemaking is big business, both in Europe and the New World. This book provides a fascinating insight into how wines and winemaking techniques have developed around the world, and offering practical advice on how to produce successful homemade...
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