Over the years while teaching weight management classes for hospitals and corporations, my interest moved from that of the physical to include more of the mind. I began to realize that people can know what they need to do to be healthy, but doing it is an entirely different ball game. Educating people who are in bondage with bad habits often results in them being smarter, but not necessarily healthier. As I got more involved with coaching people individually,...

Here the author gives us a backstage look at an industry and the people that have left an indelible mark on the American body and the consciousness it houses. With insights drawn from more than fifty interviews and attention to key developments in bodybuilding, aerobics, equipment, health clubs, running, sports medicine, group exercise, Pilates, and yoga, this book reveals how a focus on fitness has shaped not only our physiques but also, and more...