Catalog Search Results
Author
Publisher
Not Supplied
Pub. Date
Not Supplied
Language
English
Description
Lanier offers powerful and personal reasons for all of us to leave the dangers of online platforms behind. He has seen their tendency to bring out the worst in us, to make politics terrifying, to trick us with illusions of popularity and success, to twist our relationship with the truth, to disconnect us from other people. And he asks: How could the benefits of social media possibly outweigh the catastrophic losses to our personal dignity, happiness,...
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
2022.
Language
English
Description
"Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work...
Author
Publisher
Not Supplied
Pub. Date
Not Supplied
Language
English
Description
In this book the author takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.
In this book the author, a New York Times business reporter, takes us to the edge of scientific discoveries that explain why habits exist and how they can be changed. With an ability to distill vast amounts of information into engrossing narratives, he brings to life a whole new understanding of human nature...
Author
Publisher
Not Supplied
Pub. Date
Not Supplied
Language
English
Formats
Description
"The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies...
Author
Publisher
Not Supplied
Pub. Date
Not Supplied
Language
English
Description
"From visionary tech entrepreneur Oliver Luckett and MIT Media Lab's Michael J. Casey, a groundbreaking, must-read theory of social media how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned...
Author
Publisher
Cherry Lake Publishing
Pub. Date
[2019]
Language
English
Formats
Description
"Social Networking in the Global Citizens: Social Media series explores social networking platforms and apps, like Facebook and Twitter, through the lenses of History, Geography, Civics, and Economics. Using the new C3 Framework for Social Studies Standards, students will develop questions about the text, and use evidence from a variety of sources in order to form conclusions. Data-focused backmatter is included, as well as a bibliography, glossary,...
Author
Series
Publisher
Wiley
Pub. Date
Not Supplied
Language
English
Formats
Description
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
Author
Series
Publisher
Not Supplied
Pub. Date
Not Supplied
Language
English
Formats
Description
Everything you need to know to start and run a successful eBay business. eBay now has 100 million active users and just keeps growing. And they have turned to --For Dummies books and bestselling eBay author Marsha Collier to help guide them through buying and selling on eBay for over a decade. This nine-books-in-one guide has now been updated to cover all the newest eBay seller tools, new techniques to drive sales, new ways to enhance an eBay business...
Author
Publisher
Not Supplied
Pub. Date
[2016]
Language
English
Description
An entrepreneur known for The #AskGaryVee Show on YouTube showcases the most useful and interesting questions he has received. Distilling and expanding on the podcast's most urgent and evergreen themes, Gary presents advice on marketing, social media, entrepreneurship, and everything else you've been afraid to ask but are dying to know. Gary gives insights and information on everything from effectively using Twitter to launching a small business,...
Author
Publisher
Business Expert Press
Pub. Date
Not Supplied
Language
English
Description
With the introduction of the Internet, consumers have been relying heavily on the media for content. The popularity of consumer-generated content (CGC) has captured the consumer (i.e., user) as the producer, which has caused a power shift in the market from companies to consumers. When technology is paired with culture, it is inevitable that consumers constantly change their attitudes toward consumption to adapt to current trends. Thus, marketers...
Author
Publisher
[CreateSpace,]
Pub. Date
[2013]
Language
English
Description
"The key to success on social media is to build a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals - like increasing website traffic, delivering top customer service, or making sales. 500 Social Media Marketing Tips is your guide to social media success for business, featuring hundreds of actionable strategies for success on Facebook, Twitter,...
Author
Series
Publisher
Entrepreneur Press
Pub. Date
[2020]
Language
English
Formats
Description
"To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable 'likes' and 'shares' for their investment of time, money, and energy, Kennedy and...
Author
Publisher
Michael Media
Pub. Date
2021.
Language
English
Description
"This guide includes information on all major social media sites available, and what to do with them. Facebook is the best option to utilize for your marketing plans however, to be well informed, read about various other social media platforms. These include Twitter, Instagram, and many others that target specific groups of people. The points listed in this social media marketing book will illustrate what you can get out of your business. This guide...
Author
Publisher
Not Supplied
Pub. Date
Not Supplied
Language
English
Formats
Description
This book provides the reader two revolutionary and pragmatic frameworks to re-organize their marketing and sales teams to optimize their competitive advantage and customer experience in a digital first and omni-channel world. The two major problems faced by marketers today are the talent gaps and knowledge gaps within their organization to effectively make sense of and implement a cohesive strategy that maps back to business objectives and delivers...
Author
Publisher
Career Press
Pub. Date
[2014]
Language
English
Description
There are four major pitfalls that business owners experience that inevitably lead to failure: structure, strategy, systems, and sales. Eka provides strategies to avoid those pitfalls and gives you the powerful ideas you need to build your thriving business.
Author
Publisher
Not Supplied
Pub. Date
Not Supplied
Language
English
Description
"Discover the updated edition of the go-to guide for rapidly scaling your social media platform. More than 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social...
Author
Publisher
Not Supplied
Pub. Date
Not Supplied
Language
English
Description
In this characteristically turbocharged new book, celebrated Rolling Stone journalist Matt Taibbi provides an insider's guide to the variety of ways today's mainstream media tells us lies. Part tirade, part confessional, it reveals that what most people think of as "the news" is, in fact, a twisted wing of the entertainment business. In the Internet age, the press have mastered the art of monetizing anger, paranoia, and distrust. Taibbi, who has spent...
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