Catalog Search Results
Author
Publisher
Business Expert Press
Pub. Date
2010
Language
English
Description
This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their...
Author
Publisher
Business Expert Press
Pub. Date
2012
Language
English
Description
Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating...
Author
Publisher
Business Expert Press
Pub. Date
2012
Language
English
Description
The metaphor of dosage offers a rich organizing principle for managers. It focuses our efforts on such fundamental, pragmatic communication issues as amount, frequency, delivery system, sequencing, interaction with other agents, and contraindications. It suggests compelling new answers to fundamental problems that all managers must face, with an appreciation of basic issues beyond our conscious awareness. The book is targeted toward graduate, executive,...
Author
Publisher
Business Expert Press
Pub. Date
2013.
Language
English
Description
People have always found a way to trade with one another, overcoming enormous barriers. Nations that fought for centuries came together after World War II dedicated to a plan that would let them thrive in peace. Business and trade relationships were the foundation. This book is based on the simple concept that people who partner in business tend to work together in peace more often than not. Education is also a fundamental building block for successful...
Author
Publisher
Business Expert Press
Pub. Date
2013.
Language
English
Description
The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether the author is an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, writers for the web must address the unique environment of the digital...
Author
Publisher
Business Expert Press
Pub. Date
2014.
Language
English
Description
This handy book on intercultural communication is ideal for the busy executive, frequent international business traveler, expatriate, and student of international business communication. It offers insights into the finer nuances of intercultural communication and assists in decision making, problem solving, and adjusting to other cultures. Lucid and practical in its approach, the book is replete with numerous examples that illustrate business beyond...
Author
Publisher
Business Expert Press
Pub. Date
2014.
Language
English
Description
Takes an in-depth look at an emerging approach to the study of business leadership that focuses on language as a vehicle for communicating leadership. Traditionally, management theories have taken a psychological approach to leadership, often assuming that it is a personality trait located within an individual. In contrast, the discursive approach to leadership, which is the focus of this book, assumes that leadership is created through communication...
Author
Publisher
Business Expert Press
Pub. Date
Not Supplied
Language
English
Description
Explores what the communication managers actually do in business across the planning, organizing, leading, and controlling functions. The top, middle, and frontline communications in which managers engage is also discussed. All of the levels of communication (intrapersonal, interpersonal, group, organizational, and intercultural) play a role in managerial communication; therefore, these levels are explained thoroughly in Chapter 2, but are relevant...
Author
Publisher
Business Expert Press
Pub. Date
2014.
Language
English
Description
Business life is about persuasion. Effective managers advance their careers by identifying problems, developing solutions, and persuading decision makers to provide the support and resources necessary to make things happen. This book focuses on a specific presentation context: a problem-solution persuasive presentation to decision makers delivered in a conference room environment. Such presentations occur at every level in an organization. Therefore,...
Author
Publisher
Business Expert Press
Pub. Date
2014.
Language
English
Description
Every leader needs to move people to action and align everyone's actions toward the same goal. But how is this best accomplished? Words are a leader's greatest tool, and metaphors are the most potent combination of words available. If a leader wants to be successful in communicating vision, motivating people, and transforming an organization, he or she must understand the power of metaphors and learn how to use them well. Through the proper use of...
Author
Publisher
Business Expert Press
Pub. Date
2014.
Language
English
Description
This handy guide to excellent business communications is perfect for both college students and business professionals. Whether preparing for a career, launching a career, or advancing in a career, the savvy professional understands that every organization expects employees to be exceptional business communicators. Today's Business Communication: A How-to Guide for the Modern Professional leads readers through the most frequently encountered business...
Author
Publisher
Business Expert Press
Pub. Date
2015.
Language
English
Description
This book goes beyond descriptions of culture-bound business practices or prescriptions for valuing diversity. Because intercultural dynamics take place in domestic as well as multinational companies, all business professionals must be competent in interpersonal communication. This practical approach presents techniques for managers to reduce diversity miscues, strategies to respond to uncomfortable conversations, and innovative ways to bridge cultural...
Author
Publisher
Business Expert Press
Pub. Date
2015.
Language
English
Description
Employers consider communication one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents,...
Author
Publisher
Business Expert Press
Pub. Date
2016.
Language
English
Description
From the moment of their first client engagement, consultants in all fields face communication opportunities and challenges. No matter what their focus may be--professional services, accounting, technology, operations, human resources, manufacturing, or marketing--consultants drive change. That change, from its initial definition through its development and deployment, must be precisely communicated to a variety of audiences and through a variety...
Author
Publisher
Business Expert Press
Pub. Date
2016.
Language
English
Description
Provides pragmatic and practical advice on how to harness the power of language in business and in life. Influencing for results, creating a culture of intelligent inquiry, utilizing critical questioning skills, and managing critical situations are all integral to success in any setting. In business, this book is essential for leaders and executives. In addition, it is also written for all levels in an organization: senior leaders, directors, managers,...
Author
Publisher
Business Expert Press
Pub. Date
2016.
Language
English
Description
This book presents a comprehensive account of management communication in the Arabian Gulf that will appeal to two different types of reader. First, managers on assignment, most especially those with little or no experience of the region, will find that it addresses many of the questions that are likely to arise as they attempt to manage diverse workforces within the region. Second, students of management, managerial communication, culture, and cross-cultural...
Author
Publisher
Business Expert Press
Pub. Date
2016.
Language
English
Description
Virtual teams are an integral part of today's global business environment. Traditional face-to-face communication is frequently replaced with technology- mediated communication methods including phone, e-mail, fax, synchronous chat programs, and videoconferencing. While virtual teams offer various advantages to organizations and individuals in flexibility and the ability to overcome geographic distance, they face unique challenges. Virtual teams often...
Author
Publisher
Business Expert Press
Pub. Date
2016.
Language
English
Description
Emphasizes the importance of planning reports to ensure they do what you, as the writer or presenter, want them to do. This book is for you if you are: A business manager or other professional who must convey objective, organized information to others, in and outside your organization; An MBA candidate or an upper-level student in any professional field. The following list suggests some of the book's content: Describes and shows attributes that make...
Author
Publisher
Business Expert Press
Pub. Date
2016.
Language
English
Description
The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing:...
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