In this book the author takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. In this book the author, a New York Times business reporter, takes us to the edge of scientific discoveries that explain why habits exist and how they can be changed. With an ability to distill vast amounts of information into engrossing narratives, he brings to life a whole new understanding of human nature...

When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from...

In 1811, Jane Austen's first published work, Sense and Sensibility," " marked the debut of England's premier novelist of manners. Believing that "3 or 4 families in a country village is the very thing to work on," she created a brilliant tragicomedy of flirtation and folly. Romantic walks through lush Devonshire and genteel dinner parties at a stately manor draw two pretty sisters into the schemes and manipulations of landed gentry determined to marry...

"Master the secrets of Instagram-savvy businesses and entrepreneurs and learn how to successfully share your story, brand, and products with more than 600 million of today's visual consumers. Social media direct marketing expert Kim Walsh Phillips gives you a step-by-step tutorial that takes you from setting up your account to implementing strategies designed to attract and retain your target audience. Packed with priceless insights, advice, and valuable...

Recounts inspiring stories from women who have channeled their passions into money-making products and services, from designer onesies to gluten-freecookies, this book strips away the mystery of launching a business and unlocks a fast, easy formula. It simplifies the start-up process and shares: tips and techniques for honing a concept, and more.

This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. Whether you work with a brand, retail storefront or are studying to do just that, we wrote A Beginner's Guide to Mobile Marketing to help you learn about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. As you are well aware,...

From the Publisher: With millions of copies sold, the Publication Manual of the American Psychological Association is the style manual of choice for writers, editors, students, educators, and professionals in psychology, sociology, business, economics, nursing, social work, and justice administration, and other disciplines in which effective communication with words and data is fundamental. In addition to providing clear guidance on grammar, the mechanics...

" In GOOD LEADERS ASK GREAT QUESTIONS, John C. Maxwell delves into the process of becoming a successful leader by examining how questions can be used to advantage. What are the questions leaders should ask themselves? What questions should they ask members of their team? He then responds to the toughest problems leaders have presented to him. Using social media, Maxwell offered the floor to followers with unanswered questions about what it takes to...