Communication in responsible business strategies, concepts, and cases
(eBook)
Author
Contributors
Published
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Edition
1st ed.
Physical Desc
1 electronic text (185 pages) : digital file.
Status
More Details
Format
eBook
Language
English
ISBN
9781606493250 (electronic bk.)
UPC
10.4128/ 9781606493250
Notes
General Note
Part of: 2012 digital library.
Bibliography
Includes bibliographical references (p. 165-180) and index.
Restrictions on Access
Access restricted to authorized users and institutions.
Description
Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities.
Additional Physical Form
Also available in print.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
System Details
Mode of access: World Wide Web.
System Details
System requirements: Adobe Acrobat reader.
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Citations
APA Citation, 7th Edition (style guide)
Conaway, R. N., & Laasch, O. (2012). Communication in responsible business: strategies, concepts, and cases . Business Expert Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Conaway, Roger N and Oliver. Laasch. 2012. Communication in Responsible Business: Strategies, Concepts, and Cases. Business Expert Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Conaway, Roger N and Oliver. Laasch. Communication in Responsible Business: Strategies, Concepts, and Cases Business Expert Press, 2012.
MLA Citation, 9th Edition (style guide)Conaway, Roger N., and Oliver Laasch. Communication in Responsible Business: Strategies, Concepts, and Cases Business Expert Press, 2012.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
495b6370-5a4e-692f-ae1e-8b0a98ead77b-eng
Grouping Information
| Grouped Work ID | 495b6370-5a4e-692f-ae1e-8b0a98ead77b-eng |
|---|---|
| Full title | communication in responsible business strategies concepts and cases |
| Author | conaway roger n |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-05-11 03:37:31AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Jan 8, 2024 |
| Last Used | Jan 8, 2024 |
Marc Record
| First Detected | Aug 09, 2021 01:40:00 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 09:37:35 AM |
MARC Record
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|---|---|---|---|
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| 020 | |a 9781606493250 (electronic bk.) | ||
| 020 | |z 9781606493243 (pbk.) | ||
| 024 | 7 | |a 10.4128/ 9781606493250|2 doi | |
| 035 | |a (Sirsi) EBC1000021 | ||
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| 050 | 4 | |a HF5718|b .C653 2012 | |
| 082 | 0 | 4 | |a 658.45|2 23 |
| 100 | 1 | |a Conaway, Roger N. | |
| 245 | 1 | 0 | |a Communication in responsible business|h [eBook] :|b strategies, concepts, and cases /|c Roger N. Conaway and Oliver Laasch. |
| 250 | |a 1st ed. | ||
| 260 | |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :|b Business Expert Press,|c 2012. | ||
| 300 | |a 1 electronic text (185 p.) :|b digital file. | ||
| 490 | 1 | |a Corporate communication collection,|x 2156-8170 | |
| 500 | |a Part of: 2012 digital library. | ||
| 504 | |a Includes bibliographical references (p. 165-180) and index. | ||
| 505 | 0 | |a 1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index. | |
| 506 | |a Access restricted to authorized users and institutions. | ||
| 520 | 3 | |a Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities. | |
| 530 | |a Also available in print. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 538 | |a System requirements: Adobe Acrobat reader. | ||
| 588 | |a Title from PDF t.p. (viewed on August 29, 2012). | ||
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Social responsibility of business. | |
| 653 | |a Corporate Responsibility | ||
| 653 | |a Corporate Sustainability | ||
| 653 | |a Business Ethics | ||
| 653 | |a Marketing | ||
| 653 | |a Communication | ||
| 653 | |a Stakeholder Management | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Laasch, Oliver. | |
| 776 | 0 | 8 | |i Print version:|z 9781606493243 |
| 830 | 0 | |a 2012 digital library. | |
| 830 | 0 | |a Corporate communication collection.|x 2156-8170 | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=1000021|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=1000021|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=1000021|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
