Marketing calculator measuring and managing return on marketing investment
(eBook)
Author
Contributors
Published
Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008.
Physical Desc
xiv, 288 pages : ill.
Status
More Details
Format
eBook
Language
English
Notes
Bibliography
Includes bibliographical references (p. [277]-281) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Citations
APA Citation, 7th Edition (style guide)
Powell, G. R. (2008). Marketing calculator: measuring and managing return on marketing investment . John Wiley & Sons (Asia).
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Powell, Guy R. 2008. Marketing Calculator: Measuring and Managing Return On Marketing Investment. John Wiley & Sons (Asia).
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Powell, Guy R. Marketing Calculator: Measuring and Managing Return On Marketing Investment John Wiley & Sons (Asia), 2008.
MLA Citation, 9th Edition (style guide)Powell, Guy R. Marketing Calculator: Measuring and Managing Return On Marketing Investment John Wiley & Sons (Asia), 2008.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
e3328249-8a6b-3999-993b-00622d6a43a9-eng
Grouping Information
| Grouped Work ID | e3328249-8a6b-3999-993b-00622d6a43a9-eng |
|---|---|
| Full title | marketing calculator measuring and managing return on marketing investment |
| Author | powell guy r |
| Grouping Category | book |
| Last Update | 2023-03-30 16:46:45PM |
| Last Indexed | 2024-05-01 05:50:14AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Jun 18, 2022 |
| Last Used | Apr 11, 2024 |
Marc Record
| First Detected | Aug 09, 2021 12:21:57 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 08:19:38 AM |
MARC Record
| LEADER | 01770nam a2200409Ia 4500 | ||
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| 010 | |z 2008278177 | ||
| 020 | |z 047082395X | ||
| 020 | |z 9780470823958 | ||
| 020 | |z 9781118507834 | ||
| 035 | |a (Sirsi) EBC1014788 | ||
| 035 | |a (Sirsi) EBC1014788 | ||
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| 035 | |a (OCoLC)811491993 | ||
| 040 | |a MiAaPQ|c MiAaPQ|d MiAaPQ | ||
| 050 | 4 | |a HF5415.13|b .P685 2008 | |
| 100 | 1 | |a Powell, Guy R. | |
| 245 | 1 | 0 | |a Marketing calculator|h [eBook] :|b measuring and managing return on marketing investment /|c Guy R. Powell. |
| 260 | |a Singapore ;|a Hoboken, NJ :|b John Wiley & Sons (Asia),|c 2008. | ||
| 300 | |a xiv, 288 p. :|b ill. | ||
| 504 | |a Includes bibliographical references (p. [277]-281) and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing|x Management. | |
| 650 | 0 | |a Marketing|x Cost effectiveness. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=1014788|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=1014788|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=1014788|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
