Handbook of social media management value chain and business models in changing media markets
(eBook)
Published
Berlin ; Heidelberg : Springer-Verlag, 2013.
Physical Desc
ix, 880 pages
Status
More Details
Format
eBook
Language
English
Notes
Bibliography
Includes bibliographical references.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Citations
APA Citation, 7th Edition (style guide)
Friedrichsen, M., & Muhl-Benninghaus, W. (2013). Handbook of social media management: value chain and business models in changing media markets . Springer-Verlag.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Friedrichsen, Mike and Wolfgang. Muhl-Benninghaus. 2013. Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets. Springer-Verlag.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Friedrichsen, Mike and Wolfgang. Muhl-Benninghaus. Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets Springer-Verlag, 2013.
MLA Citation, 9th Edition (style guide)Friedrichsen, Mike., and Wolfgang Muhl-Benninghaus. Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets Springer-Verlag, 2013.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
a51acfce-90df-a19a-7e90-6a0c4d7c8fdd-eng
Grouping Information
| Grouped Work ID | a51acfce-90df-a19a-7e90-6a0c4d7c8fdd-eng |
|---|---|
| Full title | handbook of social media management value chain and business models in changing media markets |
| Author | mike friedrichsen wolfgang muhl benninghaus |
| Grouping Category | book |
| Last Update | 2023-03-29 07:55:36AM |
| Last Indexed | 2024-04-17 04:44:34AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Jan 18, 2024 |
| Last Used | Feb 1, 2024 |
Marc Record
| First Detected | Mar 29, 2023 09:32:05 AM |
|---|---|
| Last File Modification Time | Mar 29, 2023 09:32:05 AM |
MARC Record
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| 245 | 0 | 0 | |a Handbook of social media management|h [electronic resource] :|b value chain and business models in changing media markets /|c Mike Friedrichsen, Wolfgang Muhl-Benninghaus, editors. |
| 260 | |a Berlin ;|a Heidelberg :|b Springer-Verlag,|c 2013. | ||
| 300 | |a ix, 880 p. | ||
| 490 | 0 | |a Media business and innovation | |
| 504 | |a Includes bibliographical references. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social media|x Marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Friedrichsen, Mike. | |
| 700 | 1 | |a Muhl-Benninghaus, Wolfgang. | |
| 710 | 2 | |a ProQuest (Firm) | |
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| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=1082446|x Prescott College|y Prescott College users click here |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=1082446|x Yavapai Library Network|y All other users click here |
