The business of champagne a delicate balance
(eBook)
Contributors
Published
New York ; London : Routledge, 2012.
Physical Desc
xvi, 211 pages : ill., mapages
Status
More Details
Format
eBook
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
"The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world. This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of 'place' (identity and terroir and tourism), marketing the 'myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives. Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business"--,Provided by publisher.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Citations
APA Citation, 7th Edition (style guide)
Charters, S. (2012). The business of champagne: a delicate balance . Routledge.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Charters, Stephen. 2012. The Business of Champagne: A Delicate Balance. Routledge.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Charters, Stephen. The Business of Champagne: A Delicate Balance Routledge, 2012.
MLA Citation, 9th Edition (style guide)Charters, Stephen. The Business of Champagne: A Delicate Balance Routledge, 2012.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
1b5382df-8493-6056-c5eb-fc61b68ab0eb-eng
Grouping Information
| Grouped Work ID | 1b5382df-8493-6056-c5eb-fc61b68ab0eb-eng |
|---|---|
| Full title | business of champagne a delicate balance |
| Author | steve charters |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-04-17 02:31:35AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Dec 7, 2023 |
| Last Used | Jan 26, 2024 |
Marc Record
| First Detected | Aug 09, 2021 01:57:38 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 09:58:59 AM |
MARC Record
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| 245 | 0 | 4 | |a The business of champagne|h [eBook] :|b a delicate balance /|c edited by Steve Charters. |
| 260 | |a New York ;|a London :|b Routledge,|c 2012. | ||
| 300 | |a xvi, 211 p. :|b ill., map. | ||
| 440 | 0 | |a Routledge studies of gastronomy, food and drink | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Context -- pt. 2. The place and the land -- pt. 3. Creating the myth and selling the wine -- pt. 4. Managing the industry -- pt. 5. Reflecting on champagne. | |
| 520 | |a "The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world. This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of 'place' (identity and terroir and tourism), marketing the 'myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives. Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business"--|c Provided by publisher. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Wine industry|z France|z Champagne-Ardenne. | |
| 650 | 0 | |a Champagne (Wine)|x Economic aspects. | |
| 650 | 0 | |a Wine and wine making. | |
| 650 | 0 | |a Wine industry. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Charters, Stephen. | |
| 710 | 2 | |a ProQuest (Firm) | |
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| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=1111789|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=1111789|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
