Marketing strategy for small- to medium-sized manufacturers a practical guide for generating growth, profit, and sales
(eBook)
Author
Published
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Edition
1st ed.
Physical Desc
1 electronic text (xxxv, 306 pages) : digital file.
Status
More Details
Format
eBook
Language
English
ISBN
9781606496152 (electronic bk.)
Notes
General Note
Part of: 2013 digital library.
Bibliography
Includes bibliographical references (p. 299-300) and index.
Restrictions on Access
Access restricted to authorized users and institutions.
Description
Small and medium manufacturers' attempts to grow their business often produce less-than-desired results due to self-inflicted obstacles and pitfalls that defeat their well-intended efforts. Many do not follow generally accepted basic business practices such as knowing product costs and margins, obtaining strategically useful information about customers, conducting market research to identify prospective customers, and understanding competitors' advantages and disadvantages needed to build effective growth strategies. Their approach to pursuing growth strategies--a.k.a shotgun marketing--is akin to ready, shoot, aim--and often the business' working capital, cash flow, financial ratios, and overall profitability are insufficient to afford the costs of needed sales, marketing, and promotional strategies typically called for to find and develop new customers, markets, and products.
Additional Physical Form
Also available in print.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
System Details
Mode of access: World Wide Web.
System Details
System requirements: Adobe Acrobat reader.
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Citations
APA Citation, 7th Edition (style guide)
France, C. E. (2013). Marketing strategy for small- to medium-sized manufacturers: a practical guide for generating growth, profit, and sales . Business Expert Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)France, Charles E. 2013. Marketing Strategy for Small- to Medium-sized Manufacturers: A Practical Guide for Generating Growth, Profit, and Sales. Business Expert Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)France, Charles E. Marketing Strategy for Small- to Medium-sized Manufacturers: A Practical Guide for Generating Growth, Profit, and Sales Business Expert Press, 2013.
MLA Citation, 9th Edition (style guide)France, Charles E. Marketing Strategy for Small- to Medium-sized Manufacturers: A Practical Guide for Generating Growth, Profit, and Sales Business Expert Press, 2013.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
c0c35108-67c2-8d00-c730-87144c604339-eng
Grouping Information
| Grouped Work ID | c0c35108-67c2-8d00-c730-87144c604339-eng |
|---|---|
| Full title | marketing strategy for small to medium sized manufacturers a practical guide for generating growth profit and sales |
| Author | france charles e |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-05-11 05:19:47AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Jul 15, 2022 |
| Last Used | Apr 22, 2024 |
Marc Record
| First Detected | Aug 09, 2021 01:40:53 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 09:37:46 AM |
MARC Record
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| 020 | |a 9781606496152 (electronic bk.) | ||
| 020 | |z 9781606496145 (pbk.) | ||
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| 100 | 1 | |a France, Charles E. | |
| 245 | 1 | 0 | |a Marketing strategy for small- to medium-sized manufacturers|h [eBook] :|b a practical guide for generating growth, profit, and sales /|c Charles E. France. |
| 250 | |a 1st ed. | ||
| 260 | |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :|b Business Expert Press,|c 2013. | ||
| 300 | |a 1 electronic text (xxxv, 306 p.) :|b digital file. | ||
| 490 | 1 | |a Marketing strategy collection,|x 2150-9662 | |
| 500 | |a Part of: 2013 digital library. | ||
| 504 | |a Includes bibliographical references (p. 299-300) and index. | ||
| 505 | 0 | |a Acknowledgments -- Foreword -- 1. Necessary and sufficient conditions for increasing sales and profit -- 2. Getting down to basics -- 3. Customer analysis to improve the top and bottom -- 4. Quotation analysis to improve competitiveness -- 5. Using customer feedback to inform strategy -- 6. Product analysis and product management -- 7. New product development -- 8. Marketing research and competitor information -- 9. Crafting goals, objectives, and strategies from the bottom up -- 10. Sales management -- 11. Advertising and promotion -- 12. Conclusion -- Notes -- References -- Index. | |
| 506 | |a Access restricted to authorized users and institutions. | ||
| 520 | 3 | |a Small and medium manufacturers' attempts to grow their business often produce less-than-desired results due to self-inflicted obstacles and pitfalls that defeat their well-intended efforts. Many do not follow generally accepted basic business practices such as knowing product costs and margins, obtaining strategically useful information about customers, conducting market research to identify prospective customers, and understanding competitors' advantages and disadvantages needed to build effective growth strategies. Their approach to pursuing growth strategies--a.k.a shotgun marketing--is akin to ready, shoot, aim--and often the business' working capital, cash flow, financial ratios, and overall profitability are insufficient to afford the costs of needed sales, marketing, and promotional strategies typically called for to find and develop new customers, markets, and products. | |
| 530 | |a Also available in print. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 538 | |a System requirements: Adobe Acrobat reader. | ||
| 588 | |a Title from PDF t.p. (viewed on May 28, 2013). | ||
| 650 | 0 | |a Small business marketing. | |
| 650 | 0 | |a Industrial marketing. | |
| 653 | |a B2B sales | ||
| 653 | |a B2B marketing | ||
| 653 | |a B2B strategy | ||
| 653 | |a B2B customer | ||
| 653 | |a product, and market development | ||
| 653 | |a B2B small business | ||
| 653 | |a B2B strategic planning | ||
| 653 | |a B2B sales planning | ||
| 653 | |a B2B marketing research | ||
| 653 | |a B2B new product development | ||
| 653 | |a B2B growth planning | ||
| 653 | |a B2B marketing and sales | ||
| 653 | |a manufacturing marketing and sales | ||
| 653 | |a manufacturing marketing strategy | ||
| 653 | |a manufacturing growth strategy | ||
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version:|z 9781606496145 |
| 830 | 0 | |a 2013 digital library. | |
| 830 | 0 | |a Marketing strategy collection.|x 2150-9662 | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=1192391|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=1192391|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=1192391|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
