Global advertising, attitudes and audiences
(eBook)
Author
Contributors
Published
New York : Routledge, 2011.
Physical Desc
xiv, 167 pages
Status
More Details
Format
eBook
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Description
Loading Description...
Also in this Series
Checking series information...
Subjects
LC Subjects
Other Subjects
Citations
APA Citation, 7th Edition (style guide)
Wilson, T. (2011). Global advertising, attitudes and audiences . Routledge.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Wilson, Tony, 1947-. 2011. Global Advertising, Attitudes and Audiences. Routledge.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Wilson, Tony, 1947-. Global Advertising, Attitudes and Audiences Routledge, 2011.
MLA Citation, 9th Edition (style guide)Wilson, Tony. Global Advertising, Attitudes and Audiences Routledge, 2011.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
07dac6f2-e9ab-c4c3-24ec-201c24cfe215-eng
Grouping Information
| Grouped Work ID | 07dac6f2-e9ab-c4c3-24ec-201c24cfe215-eng |
|---|---|
| Full title | global advertising attitudes and audiences |
| Author | wilson tony |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-05-04 02:21:03AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Apr 25, 2023 |
| Last Used | May 6, 2024 |
Marc Record
| First Detected | Aug 09, 2021 01:58:10 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 09:59:55 AM |
MARC Record
| LEADER | 02191nam a2200433 a 4500 | ||
|---|---|---|---|
| 001 | EBC1272880 | ||
| 003 | MiAaPQ | ||
| 006 | m E | | ||
| 007 | cr cn||||||||| | ||
| 008 | 100219s2011 nyu sb 001 0 eng d | ||
| 010 | |z 2010005071 | ||
| 020 | |z 0415875978 | ||
| 020 | |z 9780415875974 | ||
| 020 | |z 9780203846346 (e-book) | ||
| 035 | |a (Sirsi) EBC1272880 | ||
| 035 | |a (MiAaPQ)EBC1272880 | ||
| 035 | |a (Au-PeEL)EBL1272880 | ||
| 035 | |a (CaPaEBR)ebr10729806 | ||
| 035 | |a (CaONFJC)MIL503951 | ||
| 035 | |a (OCoLC)853240643 | ||
| 040 | |a MiAaPQ|c MiAaPQ|d MiAaPQ | ||
| 050 | 4 | |a HF5823|b .W52 2011 | |
| 082 | 0 | 4 | |a 659|2 22 |
| 100 | 1 | |a Wilson, Tony,|d 1947- | |
| 245 | 1 | 0 | |a Global advertising, attitudes and audiences|h [eBook] /|c Tony Wilson. |
| 260 | |a New York :|b Routledge,|c 2011. | ||
| 300 | |a xiv, 167 p. | ||
| 490 | 0 | |a Routledge advances in management and business studies ;|v 44 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Telemarketing. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=1272880|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=1272880|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=1272880|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
