Marketing essentials for independent lodgings
(eBook)
Author
Contributors
Lanier, Marie, author.
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2017.
Edition
First edition.
Physical Desc
1 online resource (xix, 153 pages) : illustrations.
Status
More Details
Format
eBook
Language
English
ISBN
9781631575976
Notes
Bibliography
Includes bibliographical references and index.
Restrictions on Access
Access restricted to authorized users and institutions.
Description
Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at depth. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.
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Citations
APA Citation, 7th Edition (style guide)
Lanier, P., & Lanier, M. (2017). Marketing essentials for independent lodgings (First edition.). Business Expert Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Lanier, Pamela and Marie, Lanier. 2017. Marketing Essentials for Independent Lodgings. Business Expert Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Lanier, Pamela and Marie, Lanier. Marketing Essentials for Independent Lodgings Business Expert Press, 2017.
MLA Citation, 9th Edition (style guide)Lanier, Pamela,, and Marie Lanier. Marketing Essentials for Independent Lodgings First edition., Business Expert Press, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
81eca8fe-8d94-c73e-e161-aea9fc66b3aa-eng
Grouping Information
| Grouped Work ID | 81eca8fe-8d94-c73e-e161-aea9fc66b3aa-eng |
|---|---|
| Full title | marketing essentials for independent lodgings |
| Author | lanier pamela |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-04-30 04:22:43AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Feb 29, 2024 |
| Last Used | Feb 29, 2024 |
Marc Record
| First Detected | Aug 09, 2021 01:51:41 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 09:49:08 AM |
MARC Record
| LEADER | 04239nam a2200673 i 4500 | ||
|---|---|---|---|
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| 003 | MiAaPQ | ||
| 006 | m E | | ||
| 007 | cr cnu|||||||| | ||
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| 020 | |a 9781631575976|q e-book | ||
| 020 | |z 9781631575969|q paperback | ||
| 035 | |a (Sirsi) EBC4898664 | ||
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| 040 | |a MiAaPQ|b eng|c MiAaPQ|d MiAaPQ|e rda|e pn | ||
| 050 | 4 | |a TX907|b .L255 2017 | |
| 082 | 0 | |a 647.9573|2 23 | |
| 100 | 1 | |a Lanier, Pamela,|e author. | |
| 245 | 1 | 0 | |a Marketing essentials for independent lodgings |h [eBook]/|c Pamela Lanier and Marie Lanier. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) :|b Business Expert Press,|c 2017. | |
| 300 | |a 1 online resource (xix, 153 pages) :|b illustrations. | ||
| 336 | |a text|2 rdacontent | ||
| 337 | |a computer|2 rdamedia | ||
| 338 | |a online resource|2 rdacarrier | ||
| 490 | 1 | |a Tourism and hospitality management collection | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Part I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index. | |
| 506 | |a Access restricted to authorized users and institutions. | ||
| 520 | 3 | |a Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at depth. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow. | |
| 588 | |a Title from PDF title page (viewed on July 31, 2017). | ||
| 650 | 0 | |a Bed and breakfast accommodations|x Marketing. | |
| 650 | 0 | |a Hotels|x Marketing. | |
| 653 | |a marketing | ||
| 653 | |a bed & breakfast | ||
| 653 | |a boutique hotel | ||
| 653 | |a ecotourism | ||
| 653 | |a guesthouse | ||
| 653 | |a inn | ||
| 653 | |a lodge | ||
| 653 | |a lodging | ||
| 653 | |a OTA | ||
| 653 | |a print marketing | ||
| 653 | |a public relations | ||
| 653 | |a social media | ||
| 653 | |a travel agent | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Lanier, Marie,|e author. | |
| 776 | 0 | 8 | |i Print version:|z 9781631575969 |
| 797 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a Tourism and hospitality management collection. | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=4898664|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=4898664|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=4898664|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
