Business analytics for sales and marketing managers how to compete in the information age
(eBook)
Author
Contributors
Published
Hoboken [N.J.] : John Wiley & Sons, 2011.
Physical Desc
xiii, 242 pages : ill.
Status
More Details
Format
eBook
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"--,Provided by publisher.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Citations
APA Citation, 7th Edition (style guide)
Laursen, G. H. N. (2011). Business analytics for sales and marketing managers: how to compete in the information age . John Wiley & Sons.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Laursen, Gert H. N. 2011. Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age. John Wiley & Sons.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Laursen, Gert H. N. Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age John Wiley & Sons, 2011.
MLA Citation, 9th Edition (style guide)Laursen, Gert H. N. Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age John Wiley & Sons, 2011.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
97fd1c7a-1bd5-2370-55db-fb4893c4142f-eng
Grouping Information
| Grouped Work ID | 97fd1c7a-1bd5-2370-55db-fb4893c4142f-eng |
|---|---|
| Full title | business analytics for sales and marketing managers how to compete in the information age |
| Author | laursen gert h n |
| Grouping Category | book |
| Last Update | 2022-08-29 12:05:43PM |
| Last Indexed | 2024-05-01 04:41:15AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Sep 20, 2022 |
| Last Used | May 4, 2024 |
Marc Record
| First Detected | Aug 09, 2021 02:03:41 PM |
|---|---|
| Last File Modification Time | Aug 29, 2022 01:26:56 PM |
MARC Record
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| 245 | 1 | 0 | |a Business analytics for sales and marketing managers|h [eBook] :|b how to compete in the information age /|c Gert H.N. Laursen. |
| 260 | |a Hoboken [N.J.] :|b John Wiley & Sons,|c 2011. | ||
| 300 | |a xiii, 242 p. :|b ill. | ||
| 490 | 1 | |a Wiley and SAS business series ;|v 41 | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"--|c Provided by publisher. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Consumers' preferences|x Research. | |
| 650 | 0 | |a Consumers|x Research. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a Wiley and SAS business series ;|v 41. | |
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