Marketing accountability a new metrics model to measure marketing effectiveness
(eBook)
Author
Contributors
Published
London : Kogan Page, 2011.
Physical Desc
x, 294 pages : col. ill.
Status
More Details
Format
eBook
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Citations
APA Citation, 7th Edition (style guide)
McDonald, M., & Mouncey, P. (2011). Marketing accountability: a new metrics model to measure marketing effectiveness . Kogan Page.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)McDonald, Malcolm and Peter. Mouncey. 2011. Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness. Kogan Page.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)McDonald, Malcolm and Peter. Mouncey. Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness Kogan Page, 2011.
MLA Citation, 9th Edition (style guide)McDonald, Malcolm., and Peter Mouncey. Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness Kogan Page, 2011.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
d67a12f4-a3d9-7b36-62aa-c3a09f0ea323-eng
Grouping Information
| Grouped Work ID | d67a12f4-a3d9-7b36-62aa-c3a09f0ea323-eng |
|---|---|
| Full title | marketing accountability a new metrics model to measure marketing effectiveness |
| Author | mcdonald malcolm |
| Grouping Category | book |
| Last Update | 2022-06-16 20:55:04PM |
| Last Indexed | 2024-05-16 05:26:49AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Mar 26, 2024 |
| Last Used | Mar 26, 2024 |
Marc Record
| First Detected | Aug 09, 2021 12:17:10 PM |
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| Last File Modification Time | Jan 28, 2022 03:02:24 PM |
MARC Record
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| 100 | 1 | |a McDonald, Malcolm. | |
| 245 | 1 | 0 | |a Marketing accountability|h [eBook] :|b a new metrics model to measure marketing effectiveness /|c Malcolm McDonald, Peter Mouncey. |
| 260 | |a London :|b Kogan Page,|c 2011. | ||
| 300 | |a x, 294 p. :|b col. ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing|x Management. | |
| 650 | 0 | |a Marketing|x Cost effectiveness. | |
| 650 | 0 | |a Marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Mouncey, Peter. | |
| 710 | 2 | |a ProQuest (Firm) | |
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| 945 | |a E-Book | ||
