Social business by design transformative social media strategies for the connected company
(eBook)
More Details
Notes
Description
Also in this Series
Subjects
Reviews from GoodReads
Citations
Hinchcliffe, D., & Kim, P. (2012). Social business by design: transformative social media strategies for the connected company . Jossey-Bass.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Hinchcliffe, Dion and Peter Kim. 2012. Social Business By Design: Transformative Social Media Strategies for the Connected Company. Jossey-Bass.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Hinchcliffe, Dion and Peter Kim. Social Business By Design: Transformative Social Media Strategies for the Connected Company Jossey-Bass, 2012.
MLA Citation, 9th Edition (style guide)Hinchcliffe, Dion., and Peter Kim. Social Business By Design: Transformative Social Media Strategies for the Connected Company Jossey-Bass, 2012.
Staff View
Grouping Information
Grouped Work ID | 6e3f7fd1-58db-2647-3c0a-75999484c94c-eng |
---|---|
Full title | social business by design transformative social media strategies for the connected company |
Author | hinchcliffe dion |
Grouping Category | book |
Last Update | 2024-04-01 08:27:05AM |
Last Indexed | 2024-04-26 03:56:36AM |
Book Cover Information
Image Source | syndetics |
---|---|
First Loaded | Jan 18, 2024 |
Last Used | Mar 20, 2024 |
Marc Record
First Detected | Aug 09, 2021 12:17:30 PM |
---|---|
Last File Modification Time | Apr 01, 2024 08:30:43 AM |
MARC Record
LEADER | 03382nam a2200445 a 4500 | ||
---|---|---|---|
001 | EBC822028 | ||
003 | MiAaPQ | ||
005 | 20200520144314.0 | ||
006 | m o d | | ||
007 | cr cn||||||||| | ||
008 | 111222s2012 cau sb 001 0 eng d | ||
010 | |z 2011052639 | ||
020 | |z 9781118273210 (hardback) | ||
020 | |a 9781118286135 (electronic bk.) | ||
035 | |a (MiAaPQ)EBC822028 | ||
035 | |a (Au-PeEL)EBL822028 | ||
035 | |a (CaPaEBR)ebr10558785 | ||
035 | |a (CaONFJC)MIL365034 | ||
035 | |a (OCoLC)787842593 | ||
040 | |a MiAaPQ|c MiAaPQ|d MiAaPQ | ||
050 | 4 | |a HF5414|b .H56 2012 | |
082 | 0 | 4 | |a 658.8/72|2 23 |
100 | 1 | |a Hinchcliffe, Dion. | |
245 | 1 | 0 | |a Social business by design|h [electronic resource] :|b transformative social media strategies for the connected company /|c Dion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis. |
250 | |a 1st ed. | ||
260 | |a San Francisco :|b Jossey-Bass,|c 2012. | ||
300 | |a ix, 240 p. | ||
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a pt. 1. Adapting organizations to the twenty-first century -- pt. 2. The techniques of social business -- pt. 3. Social business design and strategy. | |
520 | |a "How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM.Social Business by Design draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices"--|c Provided by publisher. | ||
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
650 | 0 | |a Social media|x Marketing. | |
650 | 0 | |a Strategic planning. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Kim, Peter,|d 1974- | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=822028|x Yavapai College|y Yavapai College users click here |
856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=822028|x Prescott College|y Prescott College users click here |
856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=822028|x Yavapai Library Network|y All other users click here |