Social business by design transformative social media strategies for the connected company
(eBook)

Book Cover
Average Rating
Published
San Francisco : Jossey-Bass, 2012.
Edition
1st ed.
Physical Desc
ix, 240 pages
Status

More Details

Format
eBook
Language
English
ISBN
9781118286135 (electronic bk.)

Notes

Bibliography
Includes bibliographical references and index.
Description
"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM.Social Business by Design draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices"--,Provided by publisher.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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Citations

APA Citation, 7th Edition (style guide)

Hinchcliffe, D., & Kim, P. (2012). Social business by design: transformative social media strategies for the connected company . Jossey-Bass.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Hinchcliffe, Dion and Peter Kim. 2012. Social Business By Design: Transformative Social Media Strategies for the Connected Company. Jossey-Bass.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Hinchcliffe, Dion and Peter Kim. Social Business By Design: Transformative Social Media Strategies for the Connected Company Jossey-Bass, 2012.

MLA Citation, 9th Edition (style guide)

Hinchcliffe, Dion., and Peter Kim. Social Business By Design: Transformative Social Media Strategies for the Connected Company Jossey-Bass, 2012.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID
6e3f7fd1-58db-2647-3c0a-75999484c94c-eng
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Grouping Information

Grouped Work ID6e3f7fd1-58db-2647-3c0a-75999484c94c-eng
Full titlesocial business by design transformative social media strategies for the connected company
Authorhinchcliffe dion
Grouping Categorybook
Last Update2024-02-29 07:05:12AM
Last Indexed2024-03-29 03:59:59AM

Book Cover Information

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First LoadedJan 18, 2024
Last UsedMar 20, 2024

Marc Record

First DetectedAug 09, 2021 12:17:30 PM
Last File Modification TimeFeb 29, 2024 07:08:36 AM

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260 |a San Francisco :|b Jossey-Bass,|c 2012.
300 |a ix, 240 p.
504 |a Includes bibliographical references and index.
5050 |a pt. 1. Adapting organizations to the twenty-first century -- pt. 2. The techniques of social business -- pt. 3. Social business design and strategy.
520 |a "How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM.Social Business by Design draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices"--|c Provided by publisher.
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
588 |a Description based on print version record and CIP data provided by publisher; resource not viewed.
650 0|a Social media|x Marketing.
650 0|a Strategic planning.
655 4|a Electronic books.
7001 |a Kim, Peter,|d 1974-
7102 |a ProQuest (Firm)
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85640|u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=822028|x Prescott College|y Prescott College users click here
85640|u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=822028|x Yavapai Library Network|y All other users click here