"But this is how we've always done it!" Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their...

Showcases a terrific trend--across the country, people are engaging in creative work of all kinds to improve services and improve funding for services for libraries--making sure that the library gets what it needs; designed to make the important job of raising support and funds for libraries less complicated, more effective, and yes, more fun!