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Publisher
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Pub. Date
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Language
English
Description
In this book the author takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.
In this book the author, a New York Times business reporter, takes us to the edge of scientific discoveries that explain why habits exist and how they can be changed. With an ability to distill vast amounts of information into engrossing narratives, he brings to life a whole new understanding of human nature...
Author
Publisher
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Pub. Date
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Language
English
Description
Nina Browning is living the good life after marrying into Nashville's elite. Her husband's tech business is booming, and her adored son, Finch, is bound for Princeton. Tom Volpe is a single dad working multiple jobs. His adored daughter, Lyla, attends Nashville's most prestigious private school on a scholarship. But amid the wealth and privilege, Lyla doesn't always fit in. Then one devastating photo changes everything. Finch snaps a picture of Lyla...
Author
Publisher
Cherry Lake Publishing
Pub. Date
[2019]
Language
English
Description
"Social Networking in the Global Citizens: Social Media series explores social networking platforms and apps, like Facebook and Twitter, through the lenses of History, Geography, Civics, and Economics. Using the new C3 Framework for Social Studies Standards, students will develop questions about the text, and use evidence from a variety of sources in order to form conclusions. Data-focused backmatter is included, as well as a bibliography, glossary,...
Author
Series
Publisher
Wiley
Pub. Date
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Language
English
Description
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
Author
Publisher
Business Expert Press
Pub. Date
Not Supplied
Language
English
Description
With the introduction of the Internet, consumers have been relying heavily on the media for content. The popularity of consumer-generated content (CGC) has captured the consumer (i.e., user) as the producer, which has caused a power shift in the market from companies to consumers. When technology is paired with culture, it is inevitable that consumers constantly change their attitudes toward consumption to adapt to current trends. Thus, marketers...
Author
Publisher
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Pub. Date
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Language
English
Description
A Christmas Carol in Prose, Being a Ghost-Story of Christmas or A Christmas Carol, is a novella by Charles Dickens, first published in London by Chapman & Hall on 19 December 1843. The novella met with instant success and critical acclaim. A Christmas Carol tells the story of a bitter old miser named Ebenezer Scrooge and his transformation into a gentler, kindlier man after visitations by the ghost of his former business partner Jacob Marley and the...
Author
Series
Publisher
Entrepreneur Press
Pub. Date
[2020]
Language
English
Description
"To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable 'likes' and 'shares' for their investment of time, money, and energy, Kennedy and...
Author
Publisher
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Pub. Date
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Language
English
Description
In this characteristically turbocharged new book, celebrated Rolling Stone journalist Matt Taibbi provides an insider's guide to the variety of ways today's mainstream media tells us lies. Part tirade, part confessional, it reveals that what most people think of as "the news" is, in fact, a twisted wing of the entertainment business. In the Internet age, the press have mastered the art of monetizing anger, paranoia, and distrust. Taibbi, who has spent...
Author
Publisher
Jossey-Bass
Pub. Date
2012
Language
English
Description
"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management,...
Author
Publisher
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Pub. Date
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Language
English
Description
"The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies...
Author
Publisher
Business Expert Press
Pub. Date
2015.
Language
English
Description
Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I have talked to so many business practitioners who don't like the idea of social media. Often, they say: "We can't do that because of the legal implications!"...
Author
Publisher
Business Expert Press
Pub. Date
2016.
Language
English
Description
When you go to buy a product online, book travel, or research a service, do you read the customer reviews? Do you count on those reviews to be from real customers? If you said, yes, then you are like most of us. The problem is that today's reviews have been infiltrated with fake reviews and fake testimonials. It's hard to tell a real review from a fake review in a world where we count on trust and rely more on each other than traditional marketing...
19) The new relationship marketing: how to build a large, loyal, profitable network using the social Web
Author
Publisher
Not Supplied
Pub. Date
Not Supplied
Language
English
Description
"A top social media guru shares the secrets to expanding your business through relationships. People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. Businesses that use both new and traditional ways of nurturing connections with their customers are winning. This book helps businesspeople...
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